NFT craze and institutional money to attract the next 100 million crypto users, says Crypto.com CEO

Check out Cointelegraph’s latest interview with Kris Marszalek, CEO of Crypto.com to understand the catalysts that are rolling out crypto to 200 million users. For more information on crypto and blockchain content, visit the Cointelegraph YouTube channel.

When to adopt

According to a study by Crypto.com, it took Crypto over a decade to reach 100 million users, or ~ 1% of the world’s population. However, Marszalek expects the next 100 million users to arrive in a much faster timeframe.

He said:

“Going from 100 to 200 million will be much, much faster than going from 50 to 100 [million]. ”

He stated that the expansion of crypto’s network effect will result from a combination of converging trends.

All on board the institutional money train

The arrival of notable institutions in the crypto space has signaled to many that the adoption of the mainstream is underway. Household names like Paypal and Tesla are stepping up their bitcoin acquisitions and supporting bitcoin payment rails for customers who are not crypto customers.

Marszalek commented:

“There are only a number of financial institutions that are now investing a certain part of their assets in Bitcoin. So that drives a lot of the action. “

NFTeeing up adoption

NFTs have established themselves as the hottest topic of 2021. The NBA, Jack Dorsey, and some of the world’s most prestigious auction houses benefit from the excitement. Marszalek is excited about the prospect that “top celebrities with 100, 200 million followers, 250 million followers” are engaging their fan base with crypto. He believes this could lead to a surge in new users:

“Today, culture is led by influencers who only act online. This is the perfect time for NFTs to actually go mainstream. “

Watch the full video for a closer look at Marszalek’s arguments. If you enjoyed this content, head over to Cointelegraph’s YouTube channel and subscribe for more crypto interviews!