As an American racing driver, cryptocurrencies are increasingly penetrating the sport, Landon Cassill recently partnered with a crypto exchange, Voyager Digital, agreed to receive part of his salary in digital currencies.
Announced on Thursday, Voyager has signed a sponsorship deal for 19 races with Cassill and his racing team JD Motorsports.
Voyager stated that the payment to Cassill and JD Motorsports will be made using a portfolio of cryptocurrencies that includes Litecoin and Voyager tokens. He is the first racing driver to receive payments in crypto.
“Well, I mean, there is risk in holding cryptocurrencies, as there is with any stock or investment,” Cassill said in a statement. “But to me it’s something I’m familiar with, something I’m comfortable with, and I feel like I have a good handle on what I want to risk and what I need to pay my bills.”
The scope of the sponsorship deal will go beyond the payments as Cassill’s car in the Tennessee Lottery 250 will have its first Voyager livery on Saturday.
In addition, the 31-year-old is interested in crypto outside of the racetrack and added the “laser eyes” to his Twitter image, which show his optimistic stance towards digital currencies. In addition, he tweeted that he had started mining bitcoin in his basement.
Sports and crypto
Racing is one of the most popular sports that has garnered a lot of attention in the US and abroad. Jack Dorsey’s Square is promoting its bitcoin exchange services with NASCAR sponsorship.
“There are a handful of pilots who like crypto, but I’m probably one of those who have been around long enough and I’m very happy with how it works,” said Cassill.
Meanwhile, some crypto exchanges are sponsoring large international racing teams to promote their brands to the global audience.
(Photo: Landon Cassill)