Everyone knows the modern web experience. If you use a website that you don’t pay a subscription to, you will see ads. If you use a website that you pay a subscription to, you will often still see ads. This traditional and obsolete model is being destroyed by Gather Network users. Once you, as a user, choose a Gather website, you will be paid based on the time you spent on the app or website as the website is paid for browsing. Not a single advertisement is served to the user while browsing the website.
The idea of using the internet without monetization through a separate advertising agency supplying you with digital billboards is strange. Enter the digital monetization via the computing power. Rather than negotiating advertising terms, Gather Network uses a hybrid POS and PoW consensus to create security and incentivize network participants by harnessing the user’s idle processing power. Visitors to a website log in with one click when entering data in order to passively share their unused computing power, which is combined in the Gather cloud network. Both the user and the host website / app can make money with this promotion.
A new future
As we move further into the final stages of capitalism, ad space and aggressive marketing in general have undeniably increased. Gather Network’s ecosystem for aggregating idle computing power not only allows website hosts to choose an ad-free route, but streaming and subscription websites like Netflix can increase revenue from Gather.
The option to leverage digital monetization via compute will take a lot of pressure off the news industry plagued by paywalls and pressures on advertising revenue. Sites that have tried to revolutionize local sports news by hiring local reporters and charging a flat subscription fee like The Athletic can now explore entry into the Gather ecosystem as an alternative monetization model.
The Gather Network Governance and the native token is GTH, the standard payment within the ecosystem. Gather also offers other payouts in Bitcoin and, if applicable, in local fiat currencies, and works with a variety of blockchain projects to include their home currencies as payout options.
In the base layer of the Gather ecosystem, the processing power of the users is summarized via the Gather hardware and in its cloud. Add to this the protocol layer where stakeholders generate revenue for providing network security. The Gather Cloud then distributes the processing power back to your web / app clients in your chosen cryptocurrency.
As the Internet and Web 2.0 move towards more optimized layouts to target advertisers, many websites never have the opportunity to make a profit due to the functionality of their website or the lack of paid subscribers. Gather Network has introduced a new system to create neutral competitive conditions and new rules for websites or apps that have been disenfranchised by the current system.
The added value of helping users and hosts get paid is the direction consumers will choose in the future when the market becomes aware of the ability to passively participate in a system that rewards all parties.