American online electronics retailer Newegg has added Dogecoin (DOGE) as an official payment method.
Newegg announced Tuesday that the company had added the option through the crypto payment platform BitPay.
The company said the new feature was introduced in conjunction with Doge Day – a community crypto holiday to be celebrated by DOGE advocates on April 20th. According to online reports, Dogecoin proponents appear to be hoping for DOGE to hit $ 1 today.
We’re going LEGENDARY today. #DogeDay pic.twitter.com/jYEaNHE3p6
– DogeCoin (@OnIyDOGE) April 20, 2021
Andrew Choi, Newegg’s senior brand manager, said the growing momentum regarding cryptocurrency is “undeniable”. “The recent surge in Dogecoin value underscores the need to make it easier for customers to shop with this popular cryptocurrency,” he noted.
Newegg was one of the first major online shopping stores to accept Bitcoin (BTC) when the company partnered with BitPay in 2014. The company first debuted in the United States and then expanded the payment option to more than 70 countries.
“We strive to make shopping easier for our customers, but what works best for them. This means that they can complete transactions using the payment method that suits them best. To that end, we’re excited to provide Dogecoin fans with an easy way to search for technology online, ”said Choi.
Newegg’s entry into Dogecoin payments comes amid a catapulting DOGE price rally, with the altcoin gaining more than 480% in the past seven days at the time of writing. On April 19, DOGE’s market capitalization hit $ 50 billion for the first time in history, with the token hitting an all-time high of $ 0.45.