EDM star Deadmau5 teamed up with digital artist Michah Dowbak – aka Mad Dog Jones – to bring two NFT art collections to life on Winklevoss’ own Nifty Gateway today.
– Ziegenlord (@ deadmau5) January 12, 2021
The artworks have already raised $ 338,000 and the final auction is still pending. Block Heater, a Single Edition NFT, currently has a bid of $ 20,000 and has approximately 19 hours remaining.
The NFTs are a combination of music by Deadmau5, a renowned multi-Grammy nominee, and artwork by Dowbak, whose previous NFT collection in collaboration with DJ 3Lau sold out in seconds.
Dowbak frequently works with high profile clients, creating artwork for Run The Jewels, Jabbawockeez, Conor McGregor, Maroon 5 and Chromeo.
This isn’t Deadmau5’s first NFT rodeo either. In December 2020, he released a 30-second audio-reactive artwork that sold for $ 49,277. In the same month, 6,000 NFT packages with content from recent shows and video clips were listed on the Wax Exchange with a value of just under $ 100,000. The artist appears determined to educate his fans about NFT technology, including 3.5 million followers on Twitter, 2.5 million on Instagram and 1.7 million on YouTube.
This week, Nifty Gateway also welcomed Rick and Morty co-creator Justin Roiland, who will be auctioning his NFT collection on January 19th. Some high quality sales were made on the NFT platform with a technology, nature, and Star Wars inspired collection for $ 3.5 million last December.
Tomorrow Nifty is releasing a Hipworth collection in collaboration with British DJ Carl Cox.