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Coinbase Custody just added Elrond, Fantom, and NKN to the final token listing round of 2021.
Coinbase Listing Spree focuses on institutions
The American Crypto Exchange has added support for Elrond, Fantom, and NKN in its institutional service.
The three tokens are now available through Coinbase Custody. The service stores its users’ funds and is primarily aimed at larger investors.
The exchange has been busy adding support for new tokens this month. Last week the platform added mStable’s MTA token as well as ANKR. Previously, the tokens from Rally and BarnBridge were added. Any recently added items are linked to DeFi.
The expansion suggests that the company continues to focus on institutions as a target market.
In addition to Coinbase Custody, the exchange uses Coinbase Prime to attract “asset managers, companies, hedge funds, VCs, high net worth individuals, foundations, family offices, private asset managers and sovereign wealth funds”.
Last week the company renamed its Twitter page to Coinbase Institutional.
We updated our Twitter handle from Coinbase Custody to Coinbase Institutional. Content for Coinbase Custody will continue to be shared here, but we will now also include messages from Coinbase Prime and other institutional messages for Coinbase. pic.twitter.com/d0cyb7QolD
– Coinbase Institutional (@CoinbaseInsto) January 21, 2021
Given the increasing number of big players entering the crypto space, it seems the company’s strategy is to focus on its institutional brand.
Disclosure: Ankr is a sponsor of Crypto Briefing.
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