The post every content creator should read.
I recently reread Kevin Kelly’s post 1,000 true fans. It is a MUST READ if you are a content creator, small business owner, or someone trying to build a fan base or following (making money) of any kind Kelly originally wrote the post in 2008 but it has been updated and updated over the years Talked to people like Tim Ferriss and others.
The concept is simple.
You don’t need millions to be a successful creator. You don’t need millions of dollars or millions of customers, millions of customers or millions of fans. To earn a living as a craftsman, photographer, musician, designer, author, animator, app maker, entrepreneur or inventor, you only need thousands of real fans.
Kelly says that a real fan will buy anything you make. When you’re a band, they travel across the country to see you play. If you’re a writer, read every new book or blog post you write. These are die-hard fans, and they are who you should build your business around.
A thousand customers are much more feasible than a million fans. Millions of paying fans are not a realistic goal, especially when you’re starting out. But a thousand fans are feasible.
He’s absolutely right. 1,000 fans IS makeable. And because 1,000 real fans are feasible, it’s more valuable and sustainable than 1,000,000 fans. I’d rather have 1,000 die-hard fans than spend the rest of my life shooting for an unrealistic goal, competing with a big corporation’s fan base.
Do the math and you will see how valuable Kelly’s concept can be. Remember that 1,000, as he says, is not an absolute number. You could shoot for 500 fans or 2,000 or 3,000. Either way, these tastier numbers of die-hard fans can prop up your business.
If you can make an average of $ 100 a year with each fan, then You only need 1,000 of them to make $ 100,000 a year.
The math behind it
Think about it … He breaks it down for different numbers of both fans and how much you make on average per fan.
If you make an average of $ 50 a year from each fan, you need 2,000 fans to make $ 100,000 a year. But of course you can also go in the opposite direction. If you make an average of $ 200 a year from each fan, it only takes 500 fans to make $ 100,000 a year.
Making a living as a content creator or small business owner is a lot more doable than you think – as long as you have a die-hard following.
Kelly says: “the big corporations, the middlemen, the commercial producers are all inadequately equipped and ill-suited to interact with these thousand true fans.“Large companies can’t connect to fans on a peer-to-peer basis like a single content creator can. Here your value increases compared to the big ones looking for millions. You don’t need millions. You don’t want millions. You want to satisfy your 1,000 true fans.
Niche audience is interested in your unique offerings. They like the sound of your music, the way you write, your takes, or the art you create. They are a small but nice group. You can build a direct relationship with 1,000 real fans to improve the experience for both you and the fans.
I read 1,000 true fans again because I personally try to reach 1,000 fans for my own project – The bitcoin binge letter.
I’m a content creator, probably like you. I write posts, make videos, get involved in social networks and with my website with people interested in Bitcoin, cryptocurrency investing, and cryptocurrency mining. I started mining crypto last year and found the community stimulating. Now I want to interact with the followers I’ve gained regularly and on a personal level. I like to give advice on the subject. I like my niche.
What’s your niche?
AND, can you find 1,000 real fans in this niche who will follow you and consume everything you produce? That is the goal.
It’s more achievable than you think. I’m not quite there yet, but I’m on my way. My project is a sideline that can one day turn into something substantial. Even if it remains a sideline, consider Kelly’s concept in that context.
To make $ 20,000 a year from a side business, with 200 fans, you’d have to make an average of just $ 100 a year. Whatever your goal, it’s probably more doable than you think. Run the numbers and find out.
I’ll leave Kelly’s takeaway food for you. Go ahead and read the whole essay and it will motivate you to maintain your fan base.
Conclusion: 1,000 real fans are an alternative path to success that does not lead to fame. Instead of trying to hit the narrow and unlikely spikes of platinum best-selling hits, blockbusters, and celebrity status, you can go for direct contact with thousands of real fans.